Premium Dental Care. Fluoride-Free. Cleans, Whitens & Protects. Refreshing Mint Flavor. Vegetarian. Gluten Free, Soy Free, Paraben Free. Non-GMO. Dr. Mercola's Premium Personal Care Collection offers an extensive line of products featuring botanical-based and scientifically designed formulas free of soy, artificial fragrances, dyes, parabens and phthalates. Each ingredient has been chosen to help keep you looking and feeling your best.